The Victoria by Victoria Beckham Teaser Video

Beyond the oversize sunglasses, killer wardrobe, blinged-out Birkins, and unfairly gorgeous family, Victoria Beckham is a playful, real, and delightfully funny woman who happens to have a bit of a girlish streak. This is the side of her personality that’s represented in Victoria, Victoria Beckham, her new, more affordable collection hitting stores on February 4. It’s filled with easy, loose day dresses in bright colors and whimsical prints, the kind of frocks one wants to wear to romp in a park even if one’s never romped in their life and is nowhere near a park.

To celebrate the launch, Beckham and director Quentin Jones (a rising British talent who wears her girlish streak on her sleeve) created a lively video featuring models in the clothes manipulating and being manipulated by Jones’s signature collages and cutouts. “She’s cool and has a really interesting vision,” Beckham says of Jones. “And her personal style is a perfect fit for the Victoria line.”

Jones’s vivid, graphic approach is much of the reason why just looking at stills from her film (above) feels as effective as seeing the moving images. It’s also a reminder that the clothes may reflect Beckham’s spirited character, but it’s up to the wearer to bring them to life.

Victoria, Victoria Beckham, $435–$1,250, is available February 4 at Bergdorf Goodman, Neiman Marcus, and net-a-porter.com.
source: Vogue