Monday, February 20, 2012

Victoria is Made an Ambassador to Promote the UK Overseas

Victoria Beckham has been made an ambassador to promote the best of Britain worldwide. Mrs Beckham, 37, will play a leading role in the ‘Fashion is Great’ part of the campaign, it was announced at New York Fashion Week.

The singer-turned-fashion designer will shoot a short film to support VisitBritain’s ‘Great’ campaign, which will feature one of her creations.

Prime Minister David Cameron said: "British fashion is a hugely important global industry and our designers have the talent, creativity and skills to rival anywhere in the world. Contributing over £20billion to the British economy each year, our industry inspires. Fashion is a truly great British success story."

Mrs Beckham’s ready-to-wear collection is handmade in the UK and stocked in over 300 retail stores around the world.

"As one of Britain’s major fashion icons, Victoria Beckham’s involvement with the Great campaign will bring even more attention to Britain’s world-renowned fashion designers, the magnificent range of shopping on offer and our distinctive British style."
source: DailyMail

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