The Super Bowl is About to Get Sexier!

The Super Bowl is about to get a whole lot sexier! H&M will be airing a 30-second commercial during Super Bowl XLVI for its David Beckham Bodywear collection, which will hit 1,800 H&M stores on Feb. 2nd.

“We’re always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers,” said Steve Lubomski, director of marketing for H&M North America.

This is the first time H&M is advertising during the Super Bowl, which will air on NBC on Feb. 5th. The network is charging a record $3.5 million per 30-second spot on average during the telecast, according to published reports.

The David Beckham commercial was shot in a Hollywood studio last March. The Super Bowl spot will kick off a larger global advertising push supporting the bodywear launch, both on television and in print. The line encompasses men’s briefs, trunks, boxers, T-shirts, tank tops and pajama bottoms.

“David Beckham Bodywear for H&M is an international campaign and will run in all markets carrying the collection, but there is a special version created for the Super Bowl,” explained Lubomski.

H&M declined to reveal details on the creative aspects of the commercial but expect plenty of skin — the company dubbed it “stimulating,” and Lubomski said it features Beckham wearing different items from the collection.

I can't tell you how excited I am! I might actually have to watch it this year ;)
source: WWD